Look Back / Look Ahead 2021-2022: National Bank Direct Brokerage Q&A

Look Back Look Ahead

April 06, 2022

Published April 06, 2022 11:52 AM

8 Minute Read

Key points

What can beginner investors expect from your firm? At National Bank Direct Brokerage, young and new investors are cared for and guided from the very beginning of their experience. As with all our customers, they will pay zero commissions on stocks and ETFs, and if they are under 30 years old, there are no annual administration fees. […]

Q&A with National Bank Direct Brokerage. Claude-Frédéric Robert, President.

What can beginner investors expect from your firm?
At National Bank Direct Brokerage, young and new investors are cared for and guided from the very beginning of their experience. As with all our customers, they will pay zero commissions on stocks and ETFs, and if they are under 30 years old, there are no annual administration fees.

We support beginner investors with an enhanced ETF Centre, an easy-to-use filter tool, and ETF research reports from Morningstar and National Bank Financial. NBDB offers the necessary tools to trade, but we also offer the educational component to get started.

We have tailored webinars ideal for beginners, a YouTube channel where we publish instructional and educational videos, and several other tools that allow new investors to gain confidence and make informed decisions.

What can active investors expect from your firm?
Active investors benefit from the best pricing with zero-commission on stocks and ETFs, and they can trade options at $1.25 a contract (min $6.25) with access to our high-performance transactional Market-Q tool. We are also working on providing pre- and aftermarket trading online for 2022.

What does user experience mean at your firm?
At NBDB, we value customer experience. That is why we routinely send surveys to our customers to better understand their needs. This valuable information is then used to guide our decision-making, whether it be for tools, services, or any other aspect of our business. We are customer focused, and that is why our customers’ opinions are considered daily.

What sets your firm apart from your peers?
NBDB has become a disruptive force within our industry. We may not be the biggest direct brokerage in Canada, but we are always looking to distinguish ourselves from our peers by being the first to offer zero commissions that benefit every investor, and offering innovative tools like OptionsPlay and services like our Fully Paid Securities Lending, which are not offered by the competition.

This Q&A was featured in the Look Back / Look Ahead magazine.

Look Back / Look Ahead 2021-2022: National Bank Direct Brokerage Q&A