How to use the Visual Discount Brokerage Rankings Table

We’ve collected the results from the J.D. Power and Associates Investor Satisfaction survey from 2012 (Table 1) as well as historical results from 2009-2012 (Table 2).  To help visualize how the different discount brokerages have performed on the surveys relative to other discount brokerages, we’ve created small graphs called “sparxlines”.  Each graph shows a series of dots that represent the order in which a company ranked according to the survey results and ordered from left to right (with 1st being on the far left).  A red dot on each graph corresponds to the company referenced in the same row.  The average for the industry is presented on the graph for a point of reference to identify which companies are at, above or below average.  Lastly the scores are provided for a numerical reference point.   To find out more about a particular discount brokerage, simply click on the logo of the company to be taken to the brokerage profile.

Table 1: J.D. Power and Associates 2012 Investor Satisfaction Results

Sparxline	Company	Investor Satisfaction Survey Score	Rating
		768	5/5
		720	4/5
		719	4/5
		707	3/5
		690	3/5
		687	3/5
		686	3/5
		686	3/5
		678	3/5
		656	2/5

Source: J.D. Power and Associates 2012 Discount Brokerage Investor Satisfaction Study

Table 2: Average J.D. Power and Associates Investor Satisfaction Results (2009-2012)

Sparxline	Company	Average Score
		741
		720
		713
		702
		690
		684
		665
		652

Sources:

• J.D. Power and Associates 2012 Discount Brokerage Investor Satisfaction Study
• J.D. Power and Associates 2011 Discount Brokerage Investor Satisfaction Study
• J.D. Power and Associates 2010 Discount Brokerage Investor Satisfaction Study
• J.D. Power and Associates 2009 Discount Brokerage Investor Satisfaction Study

Note:

Companies listed in this table have at least 3 years of results to use in calculating an average.  Companies excluded because of insufficient data were Qtrade, HSBC InvestDirect and Credential Direct.