Q1. What can a first-time investor expect at your firm?
The 18-30 age group represents 43% of our users, so we know all about the challenges of taking those first steps toward independent investing! That’s why we focus on education and support. We offer investors a learning centre that covers the most important topics and guides them as they explore the world of investing.

Q2. What can active investors expect?
With Disnat Direct, active investors have access to a state-of-the-art ecosystem. This high-level platform has been designed to meet the needs of the most discerning users who want all the information they need to make sound investments in one place.

Q3. Which online investing trends are likely to be important for independent investors?
There’s no denying the trend of using mobile applications to make investments. That’s why Desjardins Online Brokerage is working hard to make its mobile platform more user-friendly and comprehensive, so our users can expect a great experience whether they’re at home on their desktop or on the road with their cell phone.

Q4. What does “user experience” mean for Desjardins Online Brokerage?
The user experience is the driving force behind change and innovation at Desjardins Online Brokerage. We believe that it is crucial to ensure that our platforms are easy to use and facilitate quick transactions. We want our users to feel that our ecosystem is perfect for their changing needs.

Q5. What sets Desjardins Online Brokerage apart from its competitors?
First and foremost, we are a cooperative. Listening to and understanding our members and clients is an integral part of our mission – it’s in our DNA. Desjardins was founded with the goal of empowering members and clients and their communities. Each year, Desjardins offers a dividend to caisse members and invests heavily in projects that aim to improve the world around us. Doing business with Desjardins Online Brokerage is about learning from the past, making the most of the present, and building a better future for everyone. 

This Q&A was featured in the Look Back / Look Ahead magazine.

Desjardins Securities Inc. uses the trade name “Desjardins Online Brokerage” for its discount brokerage activities. Discount brokerage products and services are consolidated under the trademark “Disnat”. Desjardins Securities is a member of the Investment Industry Regulatory Organization of Canada (IIROC) and the Canadian Investor Protection Fund (CIPF).

Desjardins®, Desjardins Online Brokerage^TM and related trademarks are trademarks of the Fédération des caisses Desjardins du Québec, used under licence.

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