Online Brokerage Weekly Roundup – March 1, 2022
TD eased its way into commission-free trading with a mobile app-based offering called TD Easy Trade
TD Easy Trade is different and distinct from TD Direct Investing, the traditional online brokerage experience that many online investors are accustomed to
Despite offering 50 commission-free trades per year on Easy Trade and a mobile app-based experience, the feedback from many self-directed investors online was lukewarm because of restrictions on ETF purchases
Expectations for bank-owned online brokerages to get technology and service right are high because of the perceived resources and commission rates
Opportunities for new online brokerages to gain market share are there for those that can provide a best-in-class experience to a specific segment of investors